Built to Last. These are three simple words that communicate a powerful punch. It is actually the name of a a book written by James Collins and Jerry Porras in 1994. Bob explains how he was given the book 25 years ago by his boss at the time, Bill Krause, who had been an executive at HP and was the CEO of the start up where Bob was working in Silicon Valley. Bob still has the book to this day and the words “Built to Last” still resonate with he applies them to his property management business.
In this episode of Five Minute Friday, Bob describes his journey of jumping off the Silicon Valley treadmill as the Chief Marketing Officer of a public company to return to San Diego to be closer to his family and forming his property management company, North County Property Group. The core principles from "Built to Last" are still being used by Bob today as he has grown his business from a strong foundation of core values he learned 25 years ago in Silicon Valley.
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